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Behind-The-Scenes: Summer 2013 – 2014

February 2018January 2018September 2017

Your exclusive sneak peek on set of our latest commercial shoot

Lights, camera, action! It was all systems go on set of our latest campaign shoot earlier this month.

Shot in the beautiful surrounds of Mosman’s Bay at Mosmans Restaurant and after weeks of torrential rain, we got incredibly lucky with one of October’s warmer (and dryer) days!

Our glamourous cast consisted of 8 models (equal eye candy for both the ladies and gents this year!), starring forming Miss Universe Australia Scherri-Lee Biggs who is originally a Perth girl and now lives in Melbourne.

For over 39 years now, Maurice Meade’s infamous Christmas/ Summer campaigns have always been an in-house affair, art directed and put together by the Maurice Meade family, marketing team and staff.

All members of the Maurice Meade family have some form of involvement in each campaign, from Rosemary Meade (Maurice’s wife) who art directs, Seaton (Maurice’s son) who directs the TV commercial, Tristan (Maurice’s daughter) who directs hair and Anneika (Maurice’s eldest daughter) who is invloved with script writing an PR. Our team all have multiple roles on set, like our Marketing Manager Luanne who directs our photographers and styles the wardrobe and set and our hairstylists James, Elyse and Emma who all doubled on set as extras as well as hairdressers. Administration manager Alyce even makes an appearance in our ad while marketing assistant Rachelle helped on set with wardrobe and set design.

The styling of the commercial as a whole was shot and prepared with a 1960’s / retro vibe, a theme that you’ll notice coming through in our wardrobe, hair and style of our TV commercial. Our wardrobe was a sea of colour, generously supplied by David Jones in Claremont Quarter, Vidlers Cottesloe, Momo’s Vintage and Dangerfield.

Click here to view a video of all the behind-the-scenes action now!

Photographers & Videoographers: Shift Creative
Cameras: Cy Millington and Rick Rifici
Director: Seaton Meade
Lighting: Spank FX
Post production: Sandbox & Soundbyte
Graphic Design: Slick Design
Hair Director – Tristan Meade
Marketing & Art Director: Luanne Shneier & Rosemary Meade
Stylist & set design: Luanne Shneier
Runner: Alyce Moschini
Stylist & Wardrobe Assistant: Rachelle Pummell

Colourists: Monica Securo, Daniel Hemsley, Kelly Squibb
Stylists: Jessie Twamley, Ailsa Manson, James Lunt, Daniel Montgomery
Make-up: Jessica Rodin, Shinelle Gaitan, Brionny Shingler

Female Models: Caris, Elly, Kya (Chadwicks)
Male Models: Ryan & Chris (Chadwicks), Gervase (Chadwicks)
Extras – James, Alyce, Elyse and Emma

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